Archive for the ‘seal’ Category

Hmmm…first time I lost my work.  It seriously felt like a highschool nightmare.  I’ll try to write this a second time, although this time around I’ve got a pint beside me, so it will be much more enjoyable.  UPDATE - I've now tried about 6 times and feel like a techno-idiot…luckily I was smart enough this time to save the work in word before trying to publish - take that Murphy and stick your law into it!

Anyway, we just opened a retail store at the brewery…nothing too fancy, but the highlight is that we’re now selling our beer for the first time to individuals instead of exclusively to bars and restaurants.  We had a Grand Opening on the long weekend to celebrate, which you can read about on my blog:  http://beausbeer.blogspot.com/ for all the gory details.

But the point of this blog is our new package:  ½ gallon old-school hillbilly jugs.  I’m guessing that if you are reading this blog, you are hip to the craft brewery jive, so you’ll call the jug a growler, but being the only micro in this corner of Ontario, we figure we might as well call it what it is; a jug. 

Ok, switch topics:  I sit on the OCB marketing committee.  We’ve been working for months on a way for a potential customer to tell the difference between a true Ontario Craft Brewers member, a macro-beer impersonating a micro or a non-member.  There has been at least a million discussions about the best way to do this, but in the end, simple is always best and we landed on a sticker.  

That’s right, a sticker.  One that can be put on each of our six-packs or two-fours, or whatever, so that when you are at the LCBO, you can quickly spot us in the aisles.  If you are like me and try to drink OCB beers exclusively, this is a Godsend. 

Our new ad agency is awesome, and they developed a sticker that kind of looks like a wax seal, all traditional looking and awesome and we got these stickers just in time for our Grand Opening.  We are very proud of our design work on the jugs, but wow, with the sticker attached, this jug just sings.  Check out the pic, yo…

Posted in Beer, Beau's, Ontario Craft Brewers, OCB, Growler, seal, trustmark | No Comments »