Well, the new Cameron’s coaster campaign is under way. Most pubs that carry Cameron’s ales and lagers have been shipped a few sleeves of our new coasters.

The new Cameron’s coaster may seem like a typical coaster, but it is uniquely different. We decided to fashion our coasters like a postcard allowing people to connect with the brewery in a unique way.

The back of the new coaster looks like a traditional postcard with the ‘Send to’ already addressed to the brewery. The idea is to use the coaster at the pub, fill out your return address on the back and mail it to Cameron’s. In return, we will send you one of our flashy new bottle openers.

As coasters come in, we will add them to the ‘Great Wall of Coasters’ at the brewery. Those who have mailed back a coaster and then come to the brewery to find it, will earn themselves a discount on swag, a ticket for a Cameron’s event or something totally random, but cool.

We are striving to create a culture around a simple ol’ coaster. We will also send out brewery updates, first access to Cameron’s events and as a grand prize, we will email one person this summer to say, “We’re coming to your house with beer, food and music.”

Our coaster campaign officially kicked off February 1 st with coasters starting to arrive in pubs and restaurants the week of Feb 4th. As of this morning, the ‘Wall’ is already a considerable size.

For more information on what establishments carry Cameron’s, kindly email info@CameronsBrewing.com or call 905.849.8282 or visit our website.

Cheers and we’re keeping an eye out for your coaster…

Posted by Mike Laba, Cameron's in Beer, Tourism, Ontario Craft Brewers, Cameron's, Cameron's Brewing Co.