Yes… you are about to be witness to a ’shameless’ Plug… but I’m so excited about the launch of our Discovery Pack (No.1) into 150 LCBO stores that I can’t help myself! After a couple of delays, the LCBO has confirmed that our Discovery Pack will be on shelf in 150 stores in the next 5 days! Yahooooo!

There’s been some talk about what’s included in the 6 beers featured in this our FIRST Discovery Pack (and we love to see the ‘banter’)… The reality is (though tough for us to imagine), there ARE some people out there who have yet to adventure into the wonderful world of Ontario Craft Brewers to try the high quality beers being brewed right here in Ontario! So (here’s the shameless plug part), the OCB developed this six pack to educate consumers about different styles of premium beer and help beer lovers discover the world of Craft Beer available in Ontario. It’s about discovery and having some fun!

So here’s the thing… for those of you who are already OCB experts (tried all 125+ brands have you?) we invite you to continue to enjoy our beer, and to share the ‘Discovery Pack’ with your friends over the holiday season. For those of you just ‘breaking’ into the wonderful world of Ontario Craft Beer… brace yourself.. grab an OCB Discovery Pack.. and experience what you’ve been missing!

Final Plug: visit the Ontario Craft Brewers web page, look at all the great (really easy) recipes that have been developed and enjoy some of the holiday ‘entertaining’ tips! We’d love to hear your feedback on what you think about the Discovery Pack too!

Cheers!

Posted by Lisa in Brewmasters, Ontario Craft Brewers, Cooking, OCB Discovery Pack (No1)