Jamie and me got to see Me, Mom & Morgentaler last night.  They were one of my favorite indy bands back in the day, a bilingual ska-rock-pop act out of Montreal.  They decided to rerelease an album and do a reunion show and it was awesome - as good as it ever was when they were first around. 

I've been really lucky lately, getting to see some fantastic independent acts; C'MON and Bionic a month ago, GWAR the night before Halloween and my old label mates the Heatskores and the Flatliners, too.

It got me thinking of how related indy music and indy beer are.  Both survive on the diy (do-it-yourself) ethic, both are competiting with global multinational corporations and both are blessed with the most passionate fans (although I've learned to order more XXL shirts and less Youth Small in the beer business).

I was struck about how much this little band meant to me and my friends when I was a kid.  12 years after they broke up I still knew the words to almost every song they played.  I was thinking about that; and a customer who drove an hour to get to my brewery store because its the only place they can buy it in a bottle and they told me that they make all of their going out decisions based on where our beer is on tap.  Don't get me wrong, I'm nowhere near as cool as Gus-Van-Go or Kim Bingham, but I'm sure I felt a little like they must have listening to fan after fan tell him how far they came to see their band play.

 Here's a pic of Jamie with Gus and Kim after the show - after playing they ran right to front and said thanks for coming out to every single one of us…how cool is that?

Posted by Steve Beauchesne, Beau's in Brewmasters