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I love the LCBO

I love the LCBO…………….They make life so hard for the small brewers. Here we are, so chuffed we have our canning machine and ready to rock and roll, change the 6 packs for single serve cans, simple not rocket science………………..no!

We have to resubmit as if they are a new brand which will take between 6 to 8 weeks to get through the red tape. So all you Neustadt fans can look forward to cans by the end of August.

It is a good job that small brewers are tenacious and fight the good fight to get thier product to the beer lovers of Ontario. If you only knew, that most small brewers have to have a degree in LCBO paper work etc. (Leanne, I love you dearly)

 For all the nay sayers, who call Ontario craft brews as bland and not living up to thier American counter parts, I say, what do you know! Have you ever visited and seen how hard it is to run a small brewery in Ontario. I set out a challenge to all you beer writers and so call beer experts, come up and see us some time!  We will set you straight and give you a good story so that you can sit in your air conditioned office and maybe write something nice about Ontario craft beers!

18 Responses to “I love the LCBO”

Darren Wardle Says:

I love the LCBO too.For Canada Day, my girlfriend bought me a 6 pack of Taps Premium Lager. I was going to use them in a sauce recipe for meatballs. I opened 1 bottle, and to my horror, the bottle sprayed so I put my mouth over the neck, you know you can’t spill a drop. Shock 2. The great beer, I’ve had it before, was off and tasted like malt vinegar. She got her money back, but the clerks said they don’t stock them any more due to the fact there’s no preservatives in the beer and it’s not big sellers. They also whined about having to refrigerate the beer. I’m doing my shopping at the beer store from now on.

Justin Jamieson Says:

Must admit I’m a bit of a naysayer… Is it not possible to do a Double IPA, or a Brett-only fermented wild ale and sell it on draft? I’ve heard of brewers doing these types of things as a one-off for festivals and such, but why not do this year round with some of the great pubs we have around Ontario?

Create a market, and when you see it selling well, bottle it and sell it at the (stupid) LCBO! No more cream ales, please!

Val Stimpson, Neustadt Springs Says:

Hey Darren
The Beer Store don’t refrigerate! and you won’t find many craft beers in there. The BRI charge us $50,000 per product just to list it and then we are just a label on the wall. The LCBO is changing slowly,we are trying to educate them. They do offer a variety of good craft (unpasturized) beers.

Val Stimpson, Neustadt Springs Says:

Hey Justin
MMMM……..have you every tasted any of these beers you are talking about? Brew pubs are the place for you to go if you want off the wall experience.

Darren Wardle Says:

Hi Val

I guess it’s a case of bitterness, and not a good bitter ale at that, regarding my last post. I still use the LCBO, but I’ll keep and eye out on more then what’s in the case. I had no idea that BRI charges so much to put a pic on the wall. That’s well beyond ludicrous. I will alway pick craft brewed beers over the major labels. I just want more selection in Ottawa 8-).

Val Stimpson, Neustadt Springs Says:

Hi Darren
Watch that space in Ottawa, when we get our new tanks we are heading your way!

Darren Wardle Says:

Hi Val

Looking forward to it.

Darren

Mark Says:

“For all the nay sayers, who call Ontario craft brews as bland and not living up to thier American counter parts, I say, what do you know! Have you ever visited and seen how hard it is to run a small brewery in Ontario.”

So you are saying it is too hard to brew good beer in Ontario? How is that so? And how does this possibly relate to the rest of your post, which is a gripe against the LCBO?

Sorry, I’ve never tried your beer, and based on the reviews I’ve read, I will likely never seek it out. However, out here in Saskatchewan we’ve got a similar archaic liquor system, but that hasn’t stopped Paddock Wood and Bushwakker from brewing superb beer that is sought out by beer fans across Canada and beyond. Given the enormous population difference between our provinces, I am astounded at the lack of quality and creativity that plagues the majority of Ontario craft beer.

I find your response to Justin to be quite abrassive; in fact I am guessing it is you who has not tasted such beers. You remind me of a typical Saskatchewanian; lashing out and blaming others for your own problems, while complaining that the media portrays you poorly… maybe our provinces aren’t so different after all.

Val Stimpson, Neustadt Springs Says:

woah…. Mark
I love your comments, you really are riled. every one has thier opinion! For your information I have been in the brewing game for over 30 years in the UK and Canada
so I feel I know what I am talking about. I don’t feel I mislead Justin, other than the fact micro’s in Ontario are brewing Hectolitres of beer for the consumer and not the one off speciality keg that a brew pub can produce.
I am pleased that you are proud of your Saskatchewan Breweries and so you should be!I do not blame anyone for my problems, only for the media who really do knock the Ontario craft brewers.
May I ask you a question, if you live in Saskatchewan, when have you tasted Ontario brews to judge them?

Mark Says:

Val, thanks for not answering any of my questions. Here they are again:

“So you are saying it is too hard to brew good beer in Ontario? How is that so? And how does this possibly relate to the rest of your post, which is a gripe against the LCBO?”

There is actually many large craft breweries that brew “extreme” beers like the ones mentioned. For you to suggest that these types of beers should be restricted to specialty kegs at brewpubs is nothing but MISLEADING.

The “beer media” knocks Ontario beer because for the most part it is boring and does not cater to true beer fans. Plain and simple. Read the user reviews on the beer websites (Ratebeer and BeerAdvocate) if you want an unbiased opinion.

I have tasted many Ontario beers via specialty tasting events, beer festivals, trades with Ontario beer fans, beer bars, travelling, etc, and some Ont beer is even available in our liquor stores (Mill St).

Greg Clow Says:

Val…

Well, I don’t really know where to start with this. I guess I’ll just start writing and see where it goes.

First of all - whether you or anyone else likes it or not, it’s a fact that the craft brewing scene in Ontario is generally quite conservative in comparison to other North American jurisdictions. I’ve tried enough beers (over 1800) from enough different places (57 countries, 31 US states, 10 provinces & territories) to be comfortable making this statement.

However, I don’t say it as a direct criticism of you or any other Ontario craft brewer. There are a good number of reasons why the beers of Ontario tend not to be as adventurous or diverse as those brewed elsewhere, with archaic and stifling government legislation being one of the biggest factors.

But thankfully, things have started changing. Which means me to your assertion that “Brew pubs are the place for you to go if you want off the wall experience”. If you’ve visited a specialty beer store in the US, you’d see that this is definitely not the case. The number of different styles represented on the shelves is astounding.

And lest you think I’m bashing Ontario breweries - we’ve got breweries up here like Scotch-Irish, Black Oak, Better Bitters, Great Lakes and others that are brewing beers that are outside the norm. So it’s quite possible for a full scale brewery to produce a smaller volume of something different once in a while.

Come to think of it, Neustadt has done a few limited batch beers over the years, haven’t they? Off the top of my head, there’s been Big Dog Porter, L’Ale, VS-55 Shampoo Lager, and Manchester Bitter.

Finally, as an Ontario beer writer, I have to disagree with your suggestion that the media has nothing but negative things to say about Ontario craft beers. Sure, we may be critical sometimes, but I’d say that the coverage tends to skew more towards the positive than the negative. Any criticisms I’ve seen have generally been valid in the context of the beer(s) being reviewed.

Ironically enough, for my Beer of the Week feature that will be posted on http://www.tasteto.com tomorrow, I’ve reviewed Bruce County Lager and Neustadt Lager as a preview of the OCB’s participation at Toronto’s Festival of Beer. And the reviews are generally positive. I’ll also be at the Festival on Thursday night, so perhaps I’ll see you at the Neustadt booth.

Greg

J Freed Says:

Hi to Val Simpson,

Your comments surprise me - they seem unduly defensive and you really aren’t doing anything to promote public perception of your beer - it all just reinforces these bad old hand-wringing clichés: oh it’s so hard here and it’s unfair to compare to USA, etc etc.

Nonsense. In the first place your beer is probably well above-par as Ontario craft stuff - there is some actual defining character in there (I know, scary concept in this clone lager world) yet I get the sense you do okay. Give yourself credit. So maybe it is time to hang up the ole’ PR hat and focus on brewing - just so you don’t put people off trying what you brew. Would defeat the whole purpose, no? I’d rather people try your beer, and then never look back in the search for Ales and Lagers they never imagined could give so much pleasure.

Don’t worry about the unchangeable fact that LOTS of Ontarians know a LOT about beer, you can’t stop that wave of proigress. Though Internet, beer bars & trips to Premier Gourmet in Buffalo we are made well aware of USA-made Saisons and IPAs and Imperial Stouts, etc etc. That is one cat the LCBO will NOT get back into the bag - I mean seriously do they imagine we’re stupid? They sold out a whole seasonal order of Dogfish IPA in about half a week & then pretended IPA’s that popular in Ontario didn’t need to exist.

So any Ontario brewers want to step up and fill those IPA shoes? I sense Val that despite all these words you really believe in what you do, so why not take a page from Dogfish Head or someone like that and be the first to put a USA-style IPA on those shelves? I bet you can pull that one off.

Respect & thank you for the good brews you make.

Steve Beauchesne, Beau's Says:

Hey Greg…looking forward to seeing you again at the GT’s. Yourself & Cass and Alan at A good beer blog and many other great writers totally deserve the OCB’s thanks for helping to promote and foster our fledgling industry.

And as a fan of interesting beer, I hear your constructive feedback calling for more specialty beers in our market and I echo it - If Beau’s can catch up with sales of our Kölsch (in itself a bit of a specialty beer), we have hopes to have some fun with other not-made-in-Ontario styles, too.

I hope that everyone can cut Val a bit of a break too, though…I personally read the post as being more of a “I’ll let you in on some of the trials of running a microbrewery in Ontario” than a direct attack or “whining”- but written posts have a way of coming across more pointed than they were necessarily intended.

…and Greg, you are definitely not one of the naysayers!

Val Stimpson, Neustadt Springs Says:

Greg, I always admire your comments, you always pass fair and mostly positive comments when sampling beers. I look forward to meeting you on Thursday.
J Freed, thank you also for your positive comments in this discusion.
Steve, Thanks for backing me up but us Yorkshire lasses can walk the walk, talk the talk and drink the drink!
See you all at my bar (booth47) on Thursday night at the TFB. Where hopefully we can set the world to rights!
Cheers and taste the difference!

Random Talk :: OCB Blog | BREWipedia.com Says:

[…] was announced here — but there’s an interesting little thread shaping up in the aftermath of a post by Val Stimpson of Neustadt. I offered my two cents over at my That’s the Spirit blog, but I thought some bartowelers may be […]

Jason Ellsmere, Cameron's Says:

I got into a big discussion on bartowel about this topic.

Go get em Val, this is a forum from OCB members and these are the issues we deal with. It’s the unique personalities of the OCB that make us interesting and entertaining as a group.

You should see what we have to deal with when it comes to the 9 pack at the LCBO, yikes! That said it’s a unique retail system and they are going in some good directions it just takes a while to turn a ship that big.

P.S. Val/Andy you make great beers and I have stored more than a few in my fridge at home.

P.P.S. Make the trip to Neustadt, it’s one of the coolest brewery buldings in North America.

Val Stimpson, Neustadt Springs Says:

Hey Jason you rock!
You are just toooooo diplomatic.
These guys are great! they have really got things off their chest. They have risen to my challenge. The beer writers at least go under their own name but…………the beer geeks? why do they go underground with nom de plumes? At least Greg came to the TFB and we set the world to rights …..great meeting and talking with you Greg.

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